Photo Electronics at LIT Leaders in Technology 2017 in Cambridge

Photo Electronics participated at the event "LIT Leaders in Technology" organized by FM Brooks in Cambridge on June 28, an interesting conference and networking formula, where the inkjet industrial community discussed the major present and future issues of the industry and more.

Speakers from different businesses and sectors have mentioned in their speech four concepts that we consider relevant today for an organization that wants to stay active in the present and also be future-oriented.

Product personalization

The Customer nowadays wants a product as close as possible to his needs, over the years he became an active player able to influence both the brand and the product.

Also recent market research shows that a customer who asks for a personalized product is available to accept a longer delivery and is also inclined to pay it more.

If we have two products with equal technical characteristics, customization is the added value that makes the difference.

Interconnection between productivity and innovation

These are apparently two areas in opposition, one based on creativity and experimentation, while the other needs rules and procedures. The biggest challenge is to create a synergy between the two areas that will help firstly to consolidate the product, but also to evolve it, as any business today is continuously evolving and oriented to the future.

The corporate organization

This means the working environment but also the business culture of a company, where managers and collaborators use open and clear communication and share common goals by increasing efficacy and efficiency but consciously.

A good organization is particularly valuable in small companies when they have to respond flexibly to customer needs. Compared to large companies, small ones have greater flexibility and a faster response skill and these strengths are recognized and valued by the customers.

The importance of people

People inside an organization are both the employee and the customer.

In the company, the person includes intellectual and emotional capital, intangible elements that combined with financial capital, represent the real value of the business and clearly differentiates it in the market.

The organization can believe in the person as a set of capacity, potential and passion, using human and relational capital to achieve business goals.

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